Startup Boston Week 2024 is ever so close! In a little over a month (Sept. 9-13), Startup Boston’s five-day event connecting founders, startup employees, mentors, advisors, investors, students, and general startup-curious folks kicks off at Suffolk University (learn more here).
One of our spotlight “tracks” is on Sales and Marketing, with speakers and events for sales and marketing teams at Seed / Series A / Series B startups ready to scale up and optimize their processes.
"The sales and marketing track is an exciting part of Startup Boston’s programming," Startup Boston Founder and CEO Stephanie Roulic said. "Our goal is to help founders, sellers and marketers tackle their biggest challenges in growth, sales, messaging and brand development. This year, AI has been disrupting how sales and marketing teams operate - and we’ve got a handful of sessions to help you navigate it."
The sales and marketing track is an exciting part of Startup Boston’s programming. Our goal is to help founders, sellers and marketers tackle their biggest challenges in growth, sales, messaging and brand development. This year, AI has been disrupting how sales and marketing teams operate - and we’ve got a handful of sessions to help you navigate it.
Thinking of attending the Sales and Marketing track? Here are a few standout SBW 2024 events and speakers you should know about:
Shahid Azim, a serial entrepreneur, CEO, and Co-Founder of C10 Labs AI Studio & Venture Fund in Cambridge, Massachusetts, specializes in advancing AI startups from concept to planetary-scale impactful products. Join Shahid for an insightful session focused on guiding late-stage AI-based startups through the critical phases of growth and adaptation necessary for success. We will explore effective scaling strategies, emphasizing the importance of a robust technology infrastructure, optimized operations, and expansive marketing and sales tactics tailored specifically for AI-based companies.
AI Demystified: Real-World Marketing Wins from Startup Humans (This Title Was Created by AI) with Yawa Degboe
Yawa Degboe is the Director of Demand Generation at Vimeo, where she develops, plans, and implements marketing and demand generation campaigns globally. Join Yawa and a panel of seasoned AI experts who will showcase successful AI integrations in startup marketing strategies. Discover how AI mastery can streamline operations, revolutionize customer interactions, and position your brand in the market.
Vanessa Ferranto (Senior Director of Product, Genesys) is a creative and insightful product leader with over 15 years of experience, excelling in driving 0-1 and growth-stage products to millions in revenue and significant cost savings. Join Vanessa to dive into how to harness external insights to drive organizational success. Explore why it's crucial for businesses to actively seek and leverage external intelligence and discover strategies for determining relevance and reliability.
Jashin Lin is the founder and CEO of Growbie, the first career development platform focusing on networking skills and community-building for first-generation immigrants. He is dedicated to addressing the challenges of cultural differences and fostering career readiness. In this session, we'll delve into the future of customer acquisition for startups driven by AI technology. We'll explore whether startups should prioritize investing in AI over hiring additional sales personnel and the importance of building scalable AI-driven sales processes.
About the Author: Michael Nadeau is an experienced marketing and communications professional and longtime freelance writer, covering just about all industries and mediums. You can connect with him here.
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